Arjuna Consulting

ARJUNA

Clarity, Purpose & Impact

At Arjuna Consulting, I help organizations find focus in a world full of noise.
The name Arjuna comes from the Mahabharata, a legendary archer who could see the target with absolute clarity, even when others were distracted. Arjuna represents purpose, courage, vision and integrity.

These values guide the way I work.

I bring structure to complexity, translate ideas into strategy and turn strategy into real, measurable momentum. With over twenty years of experience in global marketing, I help brands aim for what truly matters and together we hit the mark.

I am a senior marketing leader with 20+ years of experience driving demand generation, field marketing and partner strategy for global tech organisations. Proven ability to deliver predictable pipeline, build strategic alliances and align marketing with sales across EMEA and worldwide. Recognised for bringing clarity, calm leadership and structure to complex, fast-paced environments. Trusted advisor to executives and cross-functional teams.

Core Strengths / Competencies

  • Demand generation & pipeline growth
  • Field marketing leadership
  • ABM & integrated campaign strategy
  • Partner / channel / alliance Marketing
  • Marketing operations & budget Ownership
  • Global GTM execution (EMEA, US, APAC)
  • Executive stakeholder management
  • Team leadership & cross-functional alignment
  • Event strategy (summits: 30–1900 Attendees)

Strategic Marketing. Global Experience. Human Stories.

At Arjuna Consulting, I help technology companies accelerate growth with clear strategy, powerful storytelling, and hands-on execution. With more than 20 years of experience supporting global brands and leading marketing across EMEA, I offer senior expertise with the flexibility of an independent consultant.

From demand generation to partner marketing, from field programs to global events, I bring structure, clarity, and momentum to every project.

Strategic & Field Marketing

Helping brands identify the right target, the right audience, and the right message. Focused, clear, outcome-driven, like Arjuna’s aim.

Partner & Alliance Marketing

Building meaningful connections and strengthening ecosystems through purposeful collaboration.

Global Events & Storytelling Experiences

Crafting moments that connect people, build trust, and bring a story to life.

Interim Leadership & Campaign Direction

Providing guidance, structure, and momentum when companies need clarity and direction fast.

Let’s Work Together

Marketing is not just about tactics, it’s about clarity, connection, and coherence.

Whether you need strategic guidance, hands-on execution, or a long-term partnership. I’d love to connect and explore how I can support your goals.

Portfolio summary

My portfolio reflects more than two decades of experience in strategic marketing, partner ecosystems and global brand storytelling. I have had the privilege of working with international technology companies such as Infor, Acquia, EnterpriseDB, SUSE, XebiaLabs and Spectro Cloud as well as supporting clients like Shell, KLM Air France, and American Express.

Across EMEA, the US and APAC, I have delivered impactful demand generation programs, strengthened alliances with partners including AWS, Google Cloud, Canonical and Red Hat, and led high-profile global events ranging from executive roundtables to large-scale industry summits.

My work combines strategic clarity with human connection, helping brands distill complexity, find their focus and communicate with purpose. Each project reflects my commitment to creating meaningful, measurable impact rooted in the values of Arjuna: clarity, purpose and precision.